How differently would you behave if instead of plastic, it was £20 notes littering our ocean and washing onto our shores?
In a move to combat plastic pollution, ocean plastic recycling brand Waterhaul is launching our "Money for Old Rope" initiative and inspiring the nation’s beachgoers to give plastic ‘waste’ a value. This nationwide campaign incentivises individuals and organisations to actively participate in cleaning up our waterways and coastlines, rewarding a £20 Waterhaul eyewear gift voucher for every collection of discarded ‘ghost’ fishing gear; the most abundant and harmful form of marine plastic pollution.
"How differently would you behave if instead of plastic, it was £20 notes littering our ocean and washing onto our shores?" asks Harry Dennis, founder of Waterhaul.
The scheme, and Waterhaul’s recycling process, focus on ‘ghost gear’; lost or abandoned fishing gear and equipment. It’s the most lethal form of marine plastic pollution and one of the most common forms of plastic found on UK beaches.
1. Register online:
Click here to sign up for the "Money for Old Rope" campaign.
2. Clean your beach:
Organise a beach clean-up with friends, family, or your local community group, or simply collect any discarded fishing gear you encounter while enjoying the outdoors. Even a handful of collected gear qualifies!
3. Share your impact:
Post a photo or selfie of you and your haul on social media making sure you tag Waterhaul (@waterhaul) and #Moneyforoldrope.
4. Reward yourself:
A £20 Waterhaul gift voucher will make it’s way into your DM’s to use on Waterhaul’s 100%recycled ghost gear eyewear range - a purposeful symbol of the positive impact you've made. Along with this, you’ll receive instructions for freeposting your ghost gear to Waterhaul for recycling.
Join the Waterhaul Movement – Together We Can Make a Difference Waterhaul's "Money for Old Rope" campaign is a call to action for everyone who cares about the health of our oceans. By working together, we can significantly reduce plastic pollution in our seas, oceans and coastlines and create a cleaner, healthier environment for marine life and future generations.
Visit the Waterhaul website today to register for the "Money for Old Rope" campaign and become a champion for our oceans! www.waterhaul.co/pages/moneyforoldrope #MoneyforOldRope
To go the extra mile, Harry Dennis is encouraging UK beachgoers to try their hand at litter-picking, a great way to give back to a local community: .”
