We firmly believe that the extended producer responsibility model is an essential step for industry to take in order to address plastic pollution. We want to fully account for every single piece of (recycled) plastic that Waterhaul produces. Whilst we only redesign plastic waste into products that are built to last, our mission for any products which do reach the end of their lifecycle is to achieve a 100% recycling rate. A circular economy.
Our lifetime warranty delivers on this. By offers you an incentive (Waterhaul frames for life), we aim to capture every broken or unwanted pair of frames.
The beauty of our closed-loop production process means that we can guarantee that every single pair of sunglasses returned will be recycled. Just like a fishing net intercepted from the ocean, returned frames will be washed, sorted, shredded and repurposed into a new pair, ready for new adventures.